The marginal dollar moved
A year ago the highest-return AI dollar bought capability — a better model, more data, more compute. That dollar is now heavily discounted by a commoditizing market. The return has moved to the layer that lets you actually deploy what you have built: the governance that makes a decision defensible enough to put into production.
This is not a cost-center argument. It is a returns argument. Ungoverned capability sits in a pilot forever; governed capability ships, scales, and compounds.
How to allocate it
Fund the evidence chain, the evaluation harness, and the runtime gates before you fund the next model. The sequencing matters: governance built first turns every later capability investment into something you can deploy. Governance retrofitted turns every prior investment into a liability you have to revisit.